Search Engine Optimization
Time was when SEO was simply a matter of writing up a list of keywords, meta tags, and alt tags and building off-page links from high PR ranking websites.
While there is still some value in this approach, Google’s efforts to return truly relevant search results for the user has given rise to an emphasis on Content Marketing, wherein Google (and let’s face it, it’s still about Google, though Bing has made up some ground) gives value, and therefore ranking, to sites whose real content substantively reflects the needs of the user.
Other relevant factors:
- “Long Island Beauty Salon” or “Oceanside NY Beauty Salon” is easier to optimize for than “Salon” alone
- one must balance the value of long tailed keywords (e.g., “permanent weaves at Oceanside NY hair salon”) with relevance — whether anyone is searching for the long tailed keyword
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